Boxed Water is better

Boxed Water Is Better is carbon-filtered, purified water from Minnesota and it tastes like…water – simple and refreshing. This is the latest trend in water packaging from the Michigan-based company Boxed Water is Better. Currently Boxed Water is Better is available at a number of retailers in the Grand Rapids, Michigan area.

The boxed water packaging is made from up to 90% renewable resources. It features a solid white carton with the graphic design done in black creating a sharp, highly effective package design that reads “Boxed Water is Better for the Earth.”

The company produces milk carton style boxes for its water. The cartons are shipped unfilled to various retailing-points and filled on demand as needed. According to the company this is reducing transportation costs and environmental impact dramatically.
The packaging used looks like the ‘old-fashioned’ gable-top carton from either Tetra Pak or Elopak. If this is true, then somebody has to explain me, how you can transport the packs in flat position, as Tetra as well as Elopak can’t be folded flat in a blank, after they are set-up.

I found a reference to Boxed Water is Better at the Sustainable is Good website, amazingly without a comment. Why amazingly? Well, Boxed Water is Better, smells like a scam, at least their sales argument: “The cartons are shipped unfilled and filled on demand as needed dramatically reducing transportation costs and environmental impact.” This argument is eye washing the consumer. Listen, the cartons are produced in a facility in Michigan and transported flat (?) to the filling points, the water is transported from Minnesota to Michigan filling/sales points. So, tell me, where is the “dramatic’ difference in transport costs, CO2 emissions and impact on environment? It smells like a monkey business. In my opinion they are just selling water for profit using dishonest arguments to soothe the environmentally critical consumer.

I asked the company to comment, but have not yet received an answer. After receiving an answer, I will update this post.

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